My chosen art style for this poster is colourful and simple with a lack of shading or complex textures. This is to both create a bigger contrast in the second half when the scene is desaturated and due to the flat art style making the poster reminiscent of a birthday card. Balloons, a big cake with candles, and party hats are all used to make it even more obvious to the audience what the scene signifies. The lines are coloured to make the scene feel softer and easier for the audience to look at compared to keeping every line a solid black. The pan upwards towards the sky as day changes to sunset then night before transitioning back to morning helps to show the passage to time and to influence the audience to consider how their actions may effect their surroundings in the future.

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The colour of the initial poster is bright, saturated, and colourful with a bright blue sky, all designed to make the audience feel happy and joyful, just as if they are at a birthday party themselves. To contrast this, the second half of the animation is grey and desaturated to invoke the opposite emotions in the audience and clearly tie plastic littering the environment to something damaging. The stark contrast between these two scenes also helps to intensify these emotions. To emphasise this damage to the environment, the scene the poster is set in is outside on the beach, a common place for parties and celebrations for many people, especially in Australia. This gives the poster a more personal connection for the audience.

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Each side of the poster is fairly symmetrical to keep the audience’s attention on the middle of the image where the most important part of the design lays, for example the balloons in both scenes help to centre either the table with the cake and party-goers or the seagull pecking at a party hat. Additionally, the rubbish floating in the water in the second scene is positioned to create directional lines pointing at the seagull as well. The font for the text is First Coffee by Khurasan as its rounded edges match the celebratory and fun feeling of a birthday party while still being easy to read for the audience. I added the QR code to the final image to create more accessibility for AR usage while also making it a part of the environment to not make it stand out too heavily.